Something unexpected occurred recently— I have found myself deemed a writer. I started this newsletter as a way to share our calendar with founders (and work on my fridge puns). However, over the last couple of months, I took the time to dig deeper into the motivations behind the Society, and received disproportionately positive feedback. This computer science/math major (granted, 30 years ago) is both surprised and grateful that anyone is actually reading this. If you also want to fancy yourself a writer, read on for our two not-to-miss writing-themed events this month.

Since I’m on a writing roll, I have another piece of Red Fridge Society lore for you to chew on: how the Fridge ethos was born.

My enterprise SaaS company, Square Root, was a solid business, but we were world-class at culture (FORTUNE has the receipts). Most unique was our “campus” of six contiguous 1920s houses. After some initial pain in maintaining cohesion as we grew, we became more deliberate about designing reasons to visit multiple houses every day. Each house had a different theme, snacks, and water flavors. One house was dedicated to meeting rooms, one for quiet work, a separate house for each annual goal, a high-end coffee house, and one with a full bar. The going joke was that if I felt like something wasn’t clicking, my solution was to blow up the seating arrangement (true!).

We leveraged our unique office space as a recruiting competitive advantage at the annual Startup Crawl. The name-brand stops were beautiful, class A office spaces downtown (boring!). Since the shuttle looped by Square Root, we threw a block party with a themed three-front-yard spectacle (aerialist! contortionist! Elvis!), and everyone de-shuttled to check it out. Primarily, it was an opportunity for our team to celebrate and take pride in the culture they built, but many of our best recruits first heard of us at the block party. A decade later, I still meet people who reminisce about the Square Root crawls.

Alas, I only owned the house that is now the Red Fridge Society. After my aquirer unwound our “campus”, I thought my block party days were behind me. But wait! Our stop on the Texas Venture Fest has grown SO big the last couple of years that I convinced my neighbors they should join us to spread the love (and chaos). This year, we have four houses participating in a very nostalgic, Square Root-style fest. It’s TOMORROW, so go sign up… Write Here, Write Now.

In this issue: Neighbor Night, Coffeemaker Limelight, Pens & Flights, Lunch & Writes, Lymphatic Tights, and Sidehustle tonight!

What types of entrepreneurs are part of the Fridge community? Behold!

The October Magnate is Myron Stout.

Myron and his wife, Emeline, are the husband-and-wife team behind Elastique, the company redefining luxury lymphatic wellness from dual headquarters in Austin and Paris.

The spark began more than a decade ago, when Emeline had the idea to reinvent compression for modern wellness. Together, she and Myron filed their first patent – now granted – which became the foundation for Elastique’s MicroPerle® technology. While Emeline grew the company, drawing on her experience at the OECD, Myron built his career first in patent law and later in finance at J.P. Morgan and Goldman Sachs, before officially joining Elastique full-time this year to lead the company’s next stage of growth.

Today, the Stouts have quietly scaled Elastique to more than 80,000 customers worldwide, earned Oprah’s Self-Care & Wellness Award, and received recognition from Travel + Leisure as the best compression for travel. This October, they will launch on Nordstrom online, with additional global retail partnerships soon to follow.

Fridge Factoids: Elasique is currently raising an investment round if any wellness investors would like an intro. For everyone else, Fridge Friends can experience Elastique 30% off with code REDFRIDGE508 at checkout.

You can check out our entire always-free-for-founders calendar, but here are some featured events. Note that “founders” events are limited to founders past or present and start on a waitlist.

We plunged into Fall with more than two events per week. Coffee tastings, charity poker, watch collection, wine (and more wine!), monk wisdom, Longevity Q&A, and the return of our Lunch Society with an update on the state of M&A… high five our Fridge Agent Kayla next time you see her.

That’s a wrap for our October newsletter.

Be cooler than necessary, and I hope to see you Fridge-side soon.

Chris Taylor

Proprietor, Red Fridge Society

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