
The luckiest 2,000 square feet in Austin.
Chilly Greetings, Fridge Friends.
I hope everyone survived and thrived during our Texas-style winter last week. Although the Taylor family made the most of our snow days, we’re ready to get back to our usual outdoor programming.

Embracing the cold with some questionable ice sledding and the world’s most spoiled dog
In this issue: Slow Serendipity, Lunch Driven AI, Take a Gamble, Funny Founders, Steamy Cocktails, Fridge Forums, and Curing Cancer
This February marks five years since I sold Square Root. Half a decade is enough time to have fully reinvented myself—from SaaS founder to Proprietor and curator of serendipity at the Red Fridge Society. Most founders think of serendipity as something that happens to them (right place, right time, lucky intro). I’ve spent the last few years learning how to engineer it.
I usually write about instant serendipity: get out of your house, put yourself in the right room, and increase your surface area for luck. It's real, it's powerful, and I see it every week in the form of crazy intros, unexpected insights, and mental unlocks. But there's a second kind that matters more in the long run: slow serendipity. And it is embodied by another Society value: Forward Together. Our community is stronger through success. We root for each other and help where we can.
Instant serendipity comes from broad, shallow connections. Slow serendipity is nurtured through deeper relationships rooted in trust and openness. When you truly understand someone's story, their motivations, what they're building, and what they're up against, you become invested in their success. And it's our nature to look out for those we care about.
The quick wins are easier to spot. They feel like crazy coincidences (I can intro you! That happened to me!), and I see them at the Fridge every week. But the long luck game is quieter and far more powerful. It runs in the background, works while you sleep, and compounds over time. Just in January, I've witnessed multiple client referrals, a key hire, and a few funding checks—not because anyone asked, but because members cared enough to connect the dots (alas, no romantic relationships secured… that I know of).
Giving a shit about each other is why organizations like EO and YPO work, and why I modeled the Red Fridge Society around a peer-advisory ethos. Whether it's here at the Fridge or somewhere else, find a room of people you want in your corner. Then show up, be authentic, and build some slow serendipity.
The entrepreneurial journey is much easier (and way more fun!) when we move Forward Together.
Top of the Fridge
Lunch Driven AI: Robots don’t need to eat, but you do! At our Feb 11 Lunch Society, Fridge member and best-selling author Geoff Woods shares insights from helping some of the world’s largest companies use AI to drive decision-making.
Don’t Wait(list) We had a little January membership rush (11 new Magnates!), which has us within striking distance of full. Grab one of our last few fully stocked spots before we move to a waitlist.
Double Shot. We’re caffeinating twice this month: our usual same-bean 6-ways tasting TOMORROW, and a special edition with the founders of Cold Cycle Coffee and the roaster from Tres Culturas on Feb 27th.
Take a gamble. Our 30-founder, $200 buy-in poker tournament is on the 17th. Members and founders new to the game get preferential seating. So try your luck! (Everyone else, I release seats early next week.)
Funny Founder? Next month, we’re doing a Founder Standup Night. Are you funny (or at least brave)? Hit me up for a spot in the lineup.
Sweat Equity. Our Sauna events were a hit, so we’re starting a series. This month, we’re doing a sauna happy hour on Tuesday, the 24th, with the founder of Vim Saunas.

Nothing more vulnerable than founder discussions shoulder to shoulder at 200 degrees!
Show Me the Money: We’re updating the discussion of the state of VC and PE for 2026 at our March Lunch Society, led by magnates Jim Curry, Ben Freeberg, and Jani Tuomi.
Fridge Forums. If you’re in EO, YPO, Hampton, Vistage, or Tiger21 and would like a change of scenery for your next forum, come to the Society as my guest. We’ve got a 12-person conference room and the best snacks in town. I can also facilitate a founder story, forum sauna, coffee tasting, or happy hour.
The Monthly Magnate
What types of entrepreneurs are part of the Fridge community? Behold!
The February Magnate is Ben Freeberg.
Ben founded Oncology Ventures in 2023 to invest in commercially-validated start-ups transforming the future of cancer care. On Friday, they completed the first close of their $50M Fund II, hitting 94% of their target.
Curing Cancer with a Smile
Ben is a cancer survivor who experienced many of our healthcare system’s issues during his treatment, from a missed early diagnosis (leading to a Stage 3a diagnosis instead of Stage 1) and countless emergency room visits due to neutropenia. He started the fund because every day, cancer takes 1,700 lives in the U.S.—over 1,000 of them avoidable.
This is a preventable tragedy and one of the largest underfunded investment opportunities of our time. We need to take action right now to improve early detection, ensure guideline-based care for every patient, and build the infrastructure that turns what we already know into lives saved. This is why Oncology Ventures exists. Together, we can turn today’s avoidable losses into tomorrow’s victories.
Fridge Factoids
Come hang out at the Fridge with Ben to chat about cancer innovation, his Fund II, and any of his portfolio companies.
At night, Ben does stand-up comedy and writes a monthly Substack on comedy and cancer. Ben was the inspiration for our Founder Standup Night and is our headliner!
Ben is also on our investor panel for our March Lunch Society on VC and PE in 2026.
What’s Fresh in the Fridge?
You can check out our full, always-free-for-founders calendar, but here are some featured events open to non-members. Note that “founder” events are limited to founders and start on a waitlist.
TOMORROW Feb 3rd: Founder Coffee Tasting (founders) Come try the same bean 6 different ways and talk shop with fellow founders.
February 11th: Lunch Society: Becoming an AI-Driven Leader: Harnessing AI to Make Faster, Smarter Decisions (founders) Join world-renowned speaker and author of the AI-Driven Leader, Geoff Woods, for a lunch discussion on how to harness AI for decision-making.
February 17th: Founder Invitational Poker Tournament (founders) Manifest some Serendipity at our 30-founder, $200 buy-in Poker Tourney. Members and new players get seats first —sign up now!
February 24th @4:00: Fridge Fire! Sauna Happy Hour (founders) We're officially breaking in our new Sauna with Mark Hellweg, founder of Vim Saunas. We'll have a selection of beverages from our vast alcoholic and non-alcoholic bars. Wear something to sauna, or just come and hang out.
February 27th: Founder Coffee Tasting with Cold Cycle Coffee and Tres Culturas (founders) Come try the same bean 6 different ways and talk shop with fellow founders.
March 4th: Founder Stand Up Night (founders) You're not going to survive this founder journey if you can't laugh at yourself, or at least other founders! Join us for our inaugural standup night, where Founders take the mic to entertain other founders.
March 10th: Lunch Society: State of VC and Growth Equity (Founder/Investor Only) Join a discussion of the trends in VC and Growth Equity markets in 2026. led by Fridge members, including Jim Curry, co-founder of BuildGroup, Ben Freeberg, Founder of Oncology Ventures, and Healthtech investor Jani Tuomi
March 25th @5:30: Poker Society (members) Our monthly member $1-$2 friendly cash game. Occasionally, we’ll have an extra seat for non-members if you’d like to jump on the waitlist.
March 26 @9am: Fridge Fire! Sauna & Coffee (founders) We're officially breaking in our new Sauna with Mark Hellweg, founder of Vim Saunas and Ratio Coffee. We'll be serving Ratio Coffee around our fire pits as we heat up our new sauna and bucket shower.
Create Some Slow Serendipity
Join Austin’s Luckiest Entrepreneur Community.
Although the ridiculous amenities, meeting rooms, coworking, and guaranteed access to events are all great reasons to join, the community is the Society’s primary value driver. We promise that you’ll have a conversation at the Fridge in the first few months that is worth more than the cost of a few years.
Social memberships start at $850/month. You can apply here.
New to Austin? Apply for our Austin Fresh program for a free Fridge membership.
Want to come check out the Fridge, but can’t make an event? You can grab an hour on Chris’s calendar to get the tour.
January Leftovers
We know it’s hard to keep up with everything going on at the Society, but here’s a little visual recap of some of the events from last month.

My Brother Rob going solo on our Bootstrap vs VC talk (damn you stomach bug!)

A member-led lunch on GTM Strategy.

We wrapped dry January with over 30 brands of N/A cocktails
That’s a wrap for our February newsletter.
As always, be cooler than necessary, and I hope to see you Fridgeside soon.
Proprietor, Red Fridge Society
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